Glenmary Farm LLC
Situated in stunning and scenic Rapidan Virginia, Glenmary Farm is home to the second and third generations of the Nixon family. “This farm was established in 1734,” states husband and father, Tom Nixon. “It was [an] original land grant from the King of England and Glenmary was the name that was given [to] this farm. My parents bought this original farm in 1980 at 365 acres, and since then I've expanded it to well over 1,100 acres.”
“This farm is rich in history, it goes back to the Civil War,” says wife and mother, Kim Nixon. Today, Glenmary Farm has grown into a highly diversified operation, raising corn, soybeans, wheat, barley, sorghum, and rye, keeping the family extremely busy year-round. They also maintain a feedlot, where they run about 1,000 cows and finish approximately 2,500 head of cattle annually. The family sells beef locally and on the Glenmary Reserve Meats website, and raises poultry and turkeys for Cargill.
At a glance

Glenmary Farm LLC
Headquarters: Rapidan, VA
Crops Grown: Corn, Wheat, Barley, Sorghum, Soybeans, Rye, Vetch
Challenges
Understanding Field Profitability to Negotiate Land Rent
Knowing Grain Inventory to Sell with Confidence
Over or Underselling Commodities
Results
Automatic Field Data with Climate FieldView™
“When we locked in and found you all, the machine integration has worked beautifully,” says Kim. “We have Ag Leader software, computers, and all of our equipment, and now have iPads, so everything has flown through beautifully.” This is a big relief for a family who’s not in agriculture for the data entry.
Daughter Elizabeth elaborates, “When they were using the previous system, I would come and hear, ‘It's not working. We can't get it to work. Why isn't it?’” Using Conservis, the family’s experience has improved. “They really like everything that's coming in from the combine, and how all that's automatic.”
Along with Conservis, Glenmary Farm is new to Climate FieldView™. “We'd known people to use Climate FieldView™,” states son Robert. “And I'd wish I'd done both of them sooner. Climate [is] a really good starting point and Conservis just adds that much more to it.” Climate FieldView™ captures their as-applied data along with their yield data, which automatically transfers into Conservis. Conservis then marries Glenmary Farm’s as-applied data with their input costs, becoming the hub of the farm’s cropping data. With all their activity records in one spot, Glenmary Farm can choose to share reports with landowners, regulators, lenders, and trusted advisors using real-time field data at any point in the season. “When it comes to harvest, all the combine data is flowing through FieldView™ right into Conservis,” says Robert. “It's all getting logged and once we start shipping grain, it'll be using [it] to track inventory.”
“The best thing about Conservis... the machine integration has really worked well. Everything flows in nicely.”
Understanding Field Profitability to Negotiate Land Rent
“The one reason that I really was drawn to Conservis comes [down] to negotiating land rent with several of our landowners,” says Kim. “They basically have no idea what it's costing to put out an acre of corn, beans, or wheat.” Kim realizes that landowners hear about sporadic high grain prices which stick in their minds. Now Kim is grateful to have data to showcase their production levels, as well as how much money is truly being made. “About two or three years ago, Tom was in negotiation with two different landowners and the one had a reputation for not giving an inch,” says Kim. “We felt like we were paying way too much money, but we couldn't prove to them that the farm wasn't that profitable to justify the land rent. That's what drew me to start looking for more data-driven software.”
“If we have a farm that we're not making money on, then is there a point to be farming it?”
Knowing Grain Inventory to Sell with Confidence
“When I come to do inventory every month, I'm going to be able to look at that [Conservis], instead of having Tom say, ‘Well, I think you've shipped 30 loads out of that bin, you may have 30,000 bushels left.’”
Rising Above the Competition
“I felt like it was a more user-friendly type of program.”
Getting Started
From the get-go, Glenmary Farm saw differences between Conservis and their previous farm management system. Robert noticed that the Conservis onboarding process went smoother and he felt reassured by having a Customer Success Manager who led the process and provided guidance. “The setup and initial startup was easy and we got all our information in upfront,” says Robert. “So it was easier to use later on.”
His mother Kim echos Robert, “It went really well, probably better than I anticipated.”
User-friendly
An Inclusive Input Database
The family’s previous farm management software was cumbersome, using their own input database which excluded Glenmary’s chosen inputs. In thinking back to their prior system, Robert says, “If your input didn't match what was in their database, it just wouldn't work. And with Conservis, you have your own database essentially, and it made it a lot easier because you just had to match to your own inputs.”
Kim expands, “The database was so specific with our prior tech company that we worked with... when you purchase a lot of inputs, some chemical companies make the same input, same chemical, but they have their own name. So it wouldn't accept it. With this [Conservis], you can enter all your chemicals in and it just works so much [more] smoothly.” Conservis integrates with Crop Data Management Systems (CDMS) to give growers immediate access to knowing what’s in each chemical. This is a win for Glenmary Farm’s traceability, food safety, and recordkeeping alike.
Empowering Data-Driven Decisions
“It allows us to have information at our fingertips.”
Legacy Planning
“Family transition is one of the biggest downfalls of so many farming operations,” says Kim matter of factly. She gives a great deal of credit to her two children. “They are two of the hardest working people in their twenties that I know of,” she says.
Thinking about his kids, Tom says, “We told them this is going to be yours one day, but you're going to have to work for it. We'll give it to charity before we hand it to you and they appreciate that I think.”
“For the next generation, we've got to stay strong, we’ve got to build a profitable operation.”
In order to be sustainable, the family realizes that keeping profit in the foreground is a must. “We know to be successful long-term that this farm needs to stay strong as one unit,” says Tom. “And we want to provide enough for both of them to make decisions on their own, but yet come together. And I think we're on the right path. When you leave here, what do you leave? Your legacy and your children.”
Newly married daughter Elizabeth elaborates, “The more information that you have about this farming operation, the better decisions you're going to make and we can't survive if we can't be sustainable. My future kids won't be here if Robert and I don't continue to work to make it better. We both want our kids to be involved in this because, in my mind, there's no better way to grow up.”
Is Conservis right for you?